Our Client_Arter Blanket
A weighted-blanket that benefits on sleeping quality. Arter has been Tagtoo’s client right from the birth of the brand and have successfully maintain a sustainable partnership with client.
Campaign Goal:
Brand Awareness: The main goal is to become top-of-mind in blanket category and communicate its brand value and product benefit through brand awareness campaign.
**Conversion: Client objective is for client to purchase through website (in marketplace dominant country), as well as increase overall purchase and GMV.
Tagtoo’s Strategy:
We implement full-funnel marketing strategy (Meta, YouTube, Native Ads) to target potential customers based on where they fall within the funnel. For awareness, we target different segment of interest in different channel to reach as many people in Indonesia. For conversion campaign, we separate the product catalog to several product specification to achieve accurate targeting, data compilation and better ad visualization.
Result
We get a high number of monthly impression to ensure brand stays relevant. Brand also got several messages from famous artist and KOL, meaning that our target audience is accurate segment. Other than that, ads revenue increased by 127%, but the overall GMV and direct conversion increased up to 98%.**
