In exploring consumer behavior, abundant behavioral data plays a crucial role in helping us gain a deeper understanding of consumer behavior patterns. In addition to having reliable and effective data sources, the ability to integrate and analyze data is equally critical to accurately describing the process consumers go through before making a purchase decision.
Tagtoo's Data Partner program aims to harness the collective power of numerous businesses through data sharing to provide businesses with deeper insights when formulating marketing strategies. Today, we will introduce one of the data partners in the program: SETN.
Data Partner Introduction
SETN is one of Taiwan's top three news websites and the first to comprehensively integrate content from its television channels into an online news platform. It combines elements of live streaming, multimedia, interactivity, and social media to provide real-time updates on significant national and international news, political analysis, global affairs, societal focal points, entertainment, financial insights, and a wealth of other content.
SETN aggregates the most-discussed articles from various social media platforms and features contributions from experts in various fields, enabling users to analyze trends and access diverse perspectives.
Data Features Introduction
1. A Strong Presence on Social Media and News Impact
SETN boasts exceptional news production capabilities alongside its diverse and rich content. It has a successful presence on social media platforms like Facebook and YouTube, with over 2 million followers and subscribers. This substantial and well-defined user base provides a solid foundation. Moreover, SETN's news content is widely distributed across major news platforms, including Facebook, Google, Yahoo, LINE TODAY, MSN News, and more. This means that its news content effectively covers a wide range of platforms, ensuring extensive exposure to a vast and diverse audience.
2. Numerous and Well-Defined User Bases
SETN provides a vast amount of daily news and current affairs content, resulting in over 12 million unique monthly visitors to the website, a total of 1.48 billion news page views, and a peak news viewing time of 7.9 billion minutes. These data points continue to accumulate, reflecting a high level of user engagement on the platform. The website's audience is evenly split between males and females, with over 70% falling within the 25-45 age group. This rich data and clear audience profile can effectively assist brands in identifying potential customers on a large scale.
3. Diverse Data Types
SETN covers a wide range of content topics, from serious social issues to lighthearted pet discussions, making it possible to quickly find relevant information on the website. Consequently, the website's audience is highly diverse. Tagtoo categorizes and packages audiences based on common characteristics derived from user behavior, such as browsing and clicking on platforms. For instance, individuals who have recently viewed travel-related articles or real estate-related content will be bundled into distinct audience segments. This allows brands to choose the desired audience based on their needs and precisely target marketing campaigns to potential customers.
We are honored to have invited SETN to be a part of the Tagtoo Data Partner Program, injecting fresh insights into the Tagtoo data database. Through the sharing of data resources, technology, and knowledge, we believe that our collaboration will benefit even more businesses in the future.