Client Introduction
50% FIFTY PERCENT is a chain fashion brand with over 30 branches throughout Taiwan. The brand adheres to the concept of “high-quality products at reasonable prices” and is deeply loved by the average Taiwanese consumer, allowing them to enjoy a high-quality clothing experience at the most affordable prices possible.
Challenges and Goals
Tagtoo has a close advertising partnership with 50% FIFTY PERCENT. We hope to use digital advertising to expose our client’s products to the right target audience, increase website traffic, and improve product conversion rates for the brand.
“Remarketing” has always been an important part of an advertising strategy. Based on Tagtoo’s years of advertising experience, remarketing to existing customers can result in a 45% higher conversion rate than targeting new customers, while reducing total advertising costs by 35%. As such, we have decided to optimize our client’s advertising through remarketing and hope to utilize this strategy to bring greater value to the brand’s website data.
Advertising Optimization Strategy
The remarketing strategy customized ads based on the products they browsed. The goal is to awaken consumers’ impressions of the brand and product by encouraging them to revisit the website for further purchases. Typically, remarketing ads target audiences who have browsed the website’s products or added items to their shopping cart. Tagtoo has added big data analysis to this basic strategy and successfully increased sales by targeting audiences who have recently viewed the Top 50 best-selling products from the previous day.
✅Before optimization: We only included two remarketing audiences in our ad targeting: those who added items to their cart within the last day (cart1) and those who added items to their cart within the last 3 days and entered the checkout process within the last 7 days (cart3).
✅The solution: Through big data analysis, we found that the Top 50 best-selling products are the ones that consumers are most likely to purchase. Therefore, we added a remarketing audience targeting those who have browsed these products, assuming that this group of customers would have the highest conversion rate. Tagtoo’s database automatically updates its customized audience daily, screening users who made the Top 50 best-selling products and automatically linking them to the Facebook Ads Manager. As a result, the ad audience we target each day is calculated based on the latest data.
👉The results clearly show that using Tagtoo LTA not only results in the lowest cost per conversion (CPA)； but also a lower cost per click (CPC) compared to other remarketing audiences. This demonstrates that optimizing remarketing strategies using data analysis techniques is more effective than targeting audiences who only browse the brand’s official website or add items directly to their shopping cart. By using the least amount of advertising revenue available, brands can achieve maximum business value and effectively enhance brand awareness.
➡Interested in learning more about Tagtoo’s LTA? Fill out the form now and contact us.