How to maximize the value generated by brand data?

Customer data has become a critical asset for businesses. To effectively utilize this data for marketing strategies, Tagtoo LTA (Label Target Audience) can help you solve data application challenges. 

Every day, thousands of users visit branded websites, and the cumulative behavioral data from each user is immense. By appropriately categorizing and analyzing this data, and applying insights that are beneficial for business development, these insights will undoubtedly become a key factor in outperforming other brands.

Tagtoo assists brands in categorizing on-site customers based on their purchasing behavior, user attributes, specific on-site behaviors, off-site behaviors, consumer power, and much more. This allows brands to develop their own customized audience packs and utilize them based on specific marketing campaign objectives.

We will label users based on the products they have browsed or purchased. For example, if a user has browsed pet products, baby products, and read articles on financial products, they will be labeled with relevant tags such as "pets," "baby products," and "finance." So, when a brand wants to target an audience interested in pet products, those users who have been tagged with the "pets" label will be the brand's target audience for advertising purposes!

Website data is no longer limited to traditional remarketing advertisements.

Based on past marketing experiences, website data is most commonly used for traditional remarketing advertisements, which typically involve casting a wide net and targeting all customers who have previously clicked or made purchases of your products. While this approach is not necessarily ineffective, it would be even better if you could identify users within your existing customer base who are specifically interested in certain products and focus on targeting them with relevant product advertisements. This increases the likelihood of higher click-through rates and helps reduce costs. Tagtoo LTA aims to help you achieve this goal!

What can customized audience packs accomplish? How should they be used?

• Segment customers to identify hidden high-value customers.

Based on our experience with past testing experiments, we have developed a professional customer classification formula. Using this formula, we categorize brand users into different segments, including new customers, active customers, potential customers, lost customers, and returning customers. This classification method allows the brand to identify high-value customers that may have been overlooked or ignored based on their specific characteristics. By recognizing these customers, brands can create targeted marketing strategies and plans tailored to each segment's unique needs and behaviors.

For example, if a brand considers potential customers to be an important segment, it can launch exclusive promotional activities specifically targeting groups. For instance, offering a 50% discount by entering a unique discount code or running a buy-one-get-one-free promotion. These customers have previously visited the brand's website and have a certain level of brand awareness. However, they may not have visited the site for some time. Advertising efforts aim to re-engage these existing customers and encourage them to make a purchase or take the next step, ultimately transforming them into returning customers.

• Customer On-Site Behavior Packaging

If you want to target customers with specific behavioral characteristics for advertising, you can also customize audience packs based on data that is available to you. For example, when collaborating with a well-known clothing brand, we created a tailored audience pack for them. Through data analysis, we discovered that the top 50 best-selling products were the ones most likely to be purchased by consumers. We packaged "people who recently viewed the top 50 best-selling products from the previous day" and delivered targeted advertisements to them. The results of this advertising campaign even surpassed traditional remarketing audiences (such as audiences who added items to their shopping carts).

• Combining Customer Off-Site Behavior Packaging

Tagtoo can also create audience packs based on customers' off-site behavior. For example, we can help identify customers of a brand who have also browsed similar products on other websites. The benefit of targeting this group is that it indicates a strong demand for products in that category. If customers are continuing to visit websites offering similar products, it suggests a high level of interest. Brands can leverage this opportunity by targeting their customers and promoting their own products. There is a high probability of achieving favorable conversion rates since these customers have a clear need for the products in question.

• On-Site Consumer Power

We can help you identify the top 10% of customers with high on-site consumer power, allowing your brand to take the next steps. For example, a client discovered that 80% of their revenue came from the top 10% of VIP customers. They wanted to look for similar potential, so we packaged the top 10% of customers that would be utilized in their advertising efforts. The brand then targeted its advertisements to a lookalike audience resembling its VIP customers. This approach allowed them to tap into the power of customers who share similar profiles to their VIP clientele, thus driving revenue growth for the brand.

Conclusion

Data is considered redundant waste for businesses that don't understand how to utilize it, but it is a precious treasure for those who know how to harness its power. Businesses that understand how to use data can uncover key consumer insights and develop corresponding marketing strategies based on those acquired insights. This enables them to prompt potential customers to take further purchasing actions; this is the power of data!