Netflix and YouTube’s personalized video recommendations algorithm, AlphaGo and automated driving, all of these are AI technology. In the process of understanding the field of AI, you would often see the terms"Machine Learning" and "Deep Learning". So, what do they really mean? What are their connections with AI? Let's find out!
🔸AI is actually a large collection of Machine Learning, and Machine Learning includes Deep Learning, so it can be said that both Machine Learning and Deep Learning are a kind of AI.
1. Artificial Intelligence (AI): In a broad sense, a computer that mimics the behavior of a human would be Artificial Intelligence.
2. Machine Learning (ML): A model is trained on a large amount of data so that the questions can be answered by the model itself. Machine Learning is a series of algorithms that use algorithmic processes to analyze data and make decisions. Mainly applied when judging things that are not complicated. (Ex: buy or not buy.)
3. Deep Learning (DL): Deep Learning is a subset of Machine Learning, but it performs better than Machine Learning when the data is complex, and the content of a judgment is images, audio, and text! Deep Learning is a technique that uses the way a human brain filters information. Mainly applied to things that are more complex in judgment. (Ex: chatbot)
🔸Artificial Intelligence (AI) is restructuring the way advertising works!
Many automated advertising platforms have used AI techniques in their product offerings. Using an algorithm to analyze the effectiveness of advertising data, and learning audience optimization. The system can effectively analyze valuable information through a large amount of learning over a long period of time so that the maximum benefit can be obtained with the least cost placement!
Tagtoo has been working on AI technology for a long time, and we use Deep Learning to predict potential audiences! Based on the behavioral data in the past 7 days, we can predict the consumption behavior of the user in the next 14 days. The result can further be used in digital advertising. By targeting the specific consumer, we are able to increase conversion while decreasing the marketing budget.
References:
什麼是人工智慧、機器學習和深度學習?. 人工智慧/人工智能（Artificial Intelligence, AI… | by Tommy Huang | Medium
Artificial Intelligence vs. Machine Learning vs. Deep Learning | Built In