In November 2023, Tagtoo proudly received recognition with the HKTW Meta Agency First Awards for Best Solution Partner: Full Funnel Solution.
As the world's largest social media platform with over 3.8 billion monthly active users, Meta is an indispensable marketing channel for all brands and enterprises. Tagtoo have closely collaborated with Meta for over a decade, brings a wealth of experience in executing advertising strategies. In 2023, we proudly attained the status of a Meta Certified Company, the highest level of certification from Meta, affirming Tagtoo's expertise and progressive approach as an advertising agency. This award recognizes the ongoing efforts of the Tagtoo team in refining digital expertise, and we look forward to assisting more clients in creating more effective marketing campaigns in the future.
The submitted project for this award was a collaborative advertising campaign executed by Tagtoo's overseas business development team and Herbal Farmer, our valued client.
Herbal Farmer is Malaysia's first modern Traditional Chinese Medicine store based on "Innovative Industry Standards." Adapting to the challenges posed by the Covid-19 pandemic, Herbal Farmer transitioned its business from offline to an online platform. Through a strategic partnership with Meta's business partner, Tagtoo Technology, Herbal Farmer's online revenue grew sixfold in the past year.
Post-pandemic, Herbal Farmer faced challenges in brand promotion and online lead generation due to the thriving development of live advertising and business platforms in Southeast Asia, coupled with the impact of iOS 14 privacy policies. This led to difficulties in data tracking, resulting in a decline in advertising performance and increased CPA costs. Additionally, intense competition in the market saw consumers shifting towards other e-commerce platforms, leading to a decline in overall site performance.
To address these issues, Tagtoo redefined Herbal Farmer's marketing objectives and budget allocation, establishing a comprehensive marketing funnel strategy with three main goals:
Enhance brand awareness. Expand the base of new customers and consolidate existing customers. Help Herbal Farmer increase overall site sales. The full-funnel marketing strategy targets consumers at every level of the sales funnel, ensuring a comprehensive approach to each touchpoint. Considering the varying levels of brand awareness among consumers at each stage, the strategy involves a tailored approach for optimal brand exposure. For those seeking steady growth in both site traffic and revenue, we welcome collaboration to devise a brand-specific full-funnel marketing strategy! We extend our gratitude to all our clients for their trust and support. It is through this trust that we have the opportunity to excel. In the future, we commit to accompanying our clients on longer and more successful journeys, continuously refining our capabilities to deliver even greater value. For more information on Tagtoo's advertising solutions, please fill out the contact form below.