According to Amazon, here’s how you should improve your eCommerce website

2016-10-01 Sat

Even though most of sales techniques are widely adopted, some of them are easily ignored and can be the missing piece of the whole picture.

-- Tagtoo

Upsell offers

A more quality product can catch customers attention and, sometimes, have a significant influence on their initial decisions. This is particularly true when upsell offers are applied during checkout —not only saving time for customers but also simplifying the shopping journey. It is therefore expected that customers’ average order value will be raised up.

Amazon, a retail giant, is experienced in carrying out this sales technique. The auto-recommendation with premium product list will show up when someone selects a specific category, incentivizing buyers to change their mind and choosing the high price one.

Newsletter opt-in popup

Acquiring visitors’ emails is a good start to build a relationship with prospects, engaging them with any event information and discount promotion. Usually, these opt-in popups are on the corner of the company’s website in order not to interrupt customer experience and the design of landing page, making customers feel more comfortable in browsing.

In most cases, these popups contain coupons to prompt website visitors’ action. For example, Zalora, the biggest fashion e-commerce in Southeast Asia, offer 15% off discount to encourage visitors to become members and make their first purchase.

Abandoned cart emails

We don’t know why customers exited the site before making a purchase. The reasons behind are diverse. There is, however, one thing for certain — the significant correlation between customers’ desires and items they select. Hence, by reminding customers of abandoned carts and coupling with the auto-recommendation of related products, customers may make a purchase on impulse.

The notable instance is Amazon. As one of the largest marketplace in the world, Amazon carries out abandoned cart emails flawlessly, reaching to its ultimate. Those personalized mails powerfully lure customers into purchasing and taking actions.

Referral offers

There’s nothing more compelling than friends’ endorsement. Starting from the existing customers and transforming customers into brand ambassadors are indisputably brilliant strategy, creating a reciprocal ecosystem for both customers and e-commerce business. More importantly, this sales technique brings more new customers in costs less in terms of the marketing budget.

Airbnb, a P2P homestay marketplace, is one of the incredible ventures making use of referral offers well and enabling its customer network to become more considerable, benefiting both givers and recipients. Without a doubt, that’s of the key elements making Airbnb stand out.

Exit-intent popups

Staying longer on the site means more convertible opportunities and monetizing chances. Therefore, e-commerce seller should endeavor as much as possible to delay their leaving because exit-intent popups may be the last moment to get your depressed customer back. And Yes, undoubtedly, it is integral to deliver a heart-moving message.

Knowing the strategy already, Dallas Cowboys, a professional American football team, set up the popups with extremely attractive discount about free shipping. Even though we have no idea how much it improves the sales, the message, at least, provides one more opportunity for conversion.

Retargeting

With more and more people using Adblock, a browser extension blocking any advertising banner, delivering Ads through Facebook to potential customers seems the only channel that works. As a result, the adoption of Facebook pixels is becoming another critical key to boost e-commerce growth.

For those unfamiliar with how Facebook pixels works, the lines of snippet code might be an entry barrier, distracting one from his core business. Thankfully, there are some solution providers one can turn to — of course, Tagtoo is one of them.

Customer loyalty programs

Transforming prospects into frequent customers is the goal we desperately desire to reach. It is largely because regular buyers have more potential to place bigger orders and furthermore become company’s ambassador, promoting one’s e-commerce. The loyalty programs are exactly the sales techniques to develop unbreakable bonds with customers, improving returning customer rates.

The example worth mentioning is NBA.come. Once you attend one of the games during regular season or playoffs, you will become the one enjoying the latest and unique discount news. All they are striving to do is build an one-to-one conversation, making every game experience special and remarkable.

Newsletter emails

There are so many e-commerce businesses nowadays. Garnering customers’ attention among all contenders is an indispensable step toward business continuous growth. Keeping customers updated and engaged with product updates and offers are one of the critical steps. However, by no means should one send a newsletter every day — It is recommended to do so once a week instead.

Netflix, an American streaming media company, sends subscribers recommended television and film series based on customers’ interest and watch history. Without a doubt, they are doing a well-done job by leveraging the content in newsletter mail and frequency in distributing content in order not to interfere with customer experience.

Satisfaction letter

Customer shopping journey never ends when they finish purchasing. After-sales service is as paramount as other shopping processes. More precisely, satisfaction letters are one of the essential tips to win the customers’ favors and present your gratitude and sincerity for their orders on the behalf of companies.

Carrying out for a long time, Amazon always puts customers into first priority. The customer-centric culture can be observed in the post-sales letter when placing orders from the site. The satisfaction letter makes customers feel cared and loved, more willing to buy more.

Direct Comparison

Customers tend to compare similar types of products before finalizing their purchase. Nevertheless, products comparison is time-consuming and exhausting. In most of the time, customers need to go back and forth among different sites and marketplaces to ensure the lowest price or the most satisfying features. The inconvenience deters buyers from moving forward and having the courage to place orders.

It is not easy as expected because you might irritate your competitors. However, FUGOO, a Bluetooth speaker e-commerce, boldly makes the direct comparison between their product and speakers made by other companies, listing the advantageous features to manifest their strengths.

Conclusion

The essence and quality of product determine the majority of game consequence. The aforementioned tips are not major scorers but solely assistant players. Only when the product strength is consolidated and enhanced do the above tips take effect and have a positive influence on business growth.

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Author: Edison Chen, Business Development Manager at Tagtoo